Cuber
E-commerce platform design for Cuber, a Russian modular toy constructor, integrating playful UI with data-driven analytics and gamification features.
00
problem
In the competitive world of e-commerce, especially in the children’s toys niche, brands often struggle to combine playful design with serious conversion tools. Many toy sites feel outdated or generic, lacking the analytical insight needed to drive sales and understand user behavior deeply.
solution
For Cuber Toys, I designed a playful yet data-focused e-commerce site that balances visual storytelling with conversion tracking. The site features interactive elements for parents and kids, while integrating deep analytics behind the scenes to optimize traffic, track engagement, and improve sales funnel performance.
Cuber is a Russian modular toy constructor designed to inspire creativity and spatial thinking in children. The project involved creating a comprehensive e-commerce platform that not only showcases the product range but also engages users through gamification elements.
My responsibilities included:
Developing a full-featured toy e-commerce site
Designing a UI that reflects playfulness and trust
Implementing an analytics-ready structure for tracking behavior and optimizing conversion
Creating a rating system for players to enhance user engagement
year
2024
timeframe
20 days
tools
Figma, Spline
category
UI/UX
01
Custom 3D components designed in Spline to showcase the core building elements of the Cuber system. These models reflect the modular, mechanical, and creative essence of the product — brought to life through dynamic web presentation.
02
About page presenting Cuber’s mission, educational vision, and expert endorsements. The design communicates trust, national innovation, and the brand’s commitment to inspiring the next generation of Russian engineers and inventors.
03
Product catalog, user profile, and player rating system. These sections combine e-commerce functionality with gamified engagement, allowing users to browse sets, track progress, and compete in the Cuber community leaderboard.
