A leading private company specializing in the sale of secondary raw materials, striving to distribute materials across Russia, promote public interest, and enhance the transparency of every transaction.
VtorPrice
00
It was necessary to create a responsive web service for selling secondary raw materials that not only informs users about the transaction process but also provides an intuitive interface.
01_Overview
Goals
- Brand identity: to create a unique, scalable brand identity for VtorPrice that reflects freshness, an organic spirit, and an eco-friendly business image. The brand identity should not only capture attention but also engage like-minded individuals, facilitating swift handling and processing of secondary raw material sales requests
- Design and development: to create and launch a centralized web service that provides easy access and navigation through the raw materials catalog, serving as a comprehensive information hub.
My Role
- Development of an intuitive and user-centered service interface
- Designing user flows
- Development of a design system
- Authorial oversight
Scope
- 240 hours from the project start
02_Design
Soon
03_Result.
Conclusions
It was an interesting experience that allowed me to gain a full understanding of complex information structures, as well as participate in research, testing, and continuous iterations focused on improving the interface. I decided to put myself in the users' shoes to challenge myself to think beyond the existing information. This project also taught me the complexity of developing new products that require a high level of commitment. Only after we spend time understanding the user's thoughts and feelings can we effectively support them in these processes.
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